In fact, celebrating Winnie’s 80th anniversary is a company-wide priority for the House of Mouse in 2006, and in true Disney fashion, it’s going to be a massive 18-month affair. Having generated US$5.6 billion at retail in 2004, Pooh product sales now make up 20% of the world’s character licensing business – and the perpetually hunny-loving bear shows no signs of slowing down as he hits his octogenarian years. And while a dedicated following championed Milne’s subsequent Pooh books in the U.S., it was Walt Disney’s 1966 animated featurette Winnie the Pooh and the Honey Tree that sealed the hungry little bear’s fate with American kids, setting him on the path to the iconic status he enjoys today.Ĭurrently, Winnie the Pooh is second only to Mickey Mouse in terms of character recognition and franchise size. Milne’s short story Winnie-the-Pooh first appeared in the London Evening News on Christmas Eve 1925, Pooh and the Hundred Acre Wood’s cast of characters have been a hit with British children and adults alike. There’s little doubt that Winnie the Pooh is the world’s most famous ‘tubby little cubby.’ Since A.A.
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